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Hannes Zwetschke sits relaxed among a group of laughing guests at the 2026 Zwetschke Community Day at Hotel Maximilian’s in Augsburg, bathed in warm light.

Events, 2026

Round two. Still no clichés.

Visitors gathered outside the Penguin & Bücherbüchse pop-up book store in Munich’s Maxvorstadt, posters reading "Pop-Up-Bookstore" hanging on the dark wooden shopfront.

Events, Social Content, 2026

BookTok, but in real life.

Rezo, with turquoise curls, holds a microphone labelled "Skyline TV Live" next to Knossi in a mint varsity jacket holding a silver drinks bottle. A camera in a rain cover is at the left of the frame.

Events, 2025

HOLY Hotfoot Run

Three Range Rovers drive in single file along a narrow country road between meadows and trees; the driver and front passenger are visible in the leading vehicle.

Events, 2026

Range Rover & Friends

A man wearing a black blindfold uses a white cane to navigate past stacked drink crates in a sunlit foyer with brick pillars. An exercise in shifting perspective.

Events, Social Content

So good work doesn’t go unseen.

Hannes Zwetschke’s own hearse, a black Mercedes bearing the inscription "Alle wollen ganz nach oben", is parked in front of the Hotel Maximilian’s in Augsburg, the venue for Zwetschke Community Day 2025.

Events, 2025

When Hannes Zwetschke calls for a Community Day.