Round two. Still no clichés.
Events, 2026, zshops GmbH
Second edition, same frequency. On May 21, 2026, Hannes Zwetschke once again hosted an event at Hotel Maximilian’s in Augsburg. And we were there again—for the second time in a row.
The hearse was parked out front. “Everyone wants to go all the way to the top.” Anyone familiar with Community Day knows that this isn’t just a gimmick for Instagram—it’s a statement. Inside: new branding, a new banner, and a 3D-printed ZCD logo on every table. And the same vibe as last year.
From 10:00 a.m. to 5:30 p.m., the program ran nonstop. Kim Adamek kicked things off, followed by a session on AI workflows in everyday agency life. Clemens Pfitzer explained the pitfalls in intellectual property law and IT law. After the lunch break, Andreas Lehr shared what over 170 founders had told him. To wrap things up: a Q&A and roasting session, followed by the panel discussion. No buzzword bingo—just knowledge that won’t fade away after the event.
A seven-hour program, from the opening remarks to the closing. Not a single moment when the camera is off. What changes in the second year is the lead-up. You know the schedule, you know where the light will be in the afternoon, and you know who’s about to say something you can’t miss. That saves time searching and creates space for the shots that happen between program segments.
On the very day that AI image generators were being discussed on screen, nothing about our work changed. No prompt could have known when Andreas Lehr would raise the peace sign.
Thank you for your continued trust. We’re happy to be part of it again.
