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Hannes Zwetschke’s own hearse, a black Mercedes bearing the inscription "Alle wollen ganz nach oben", is parked in front of the Hotel Maximilian’s in Augsburg, the venue for Zwetschke Community Day 2025.

When Hannes Zwetschke calls for a Community Day.

Events, 2025, Zwetschke Community-Day, zshops GmbH

What happens when Hannes Zwetschke—marketing guru, agency whisperer, and content machine—hosts a Community Day? It gets loud, personal, and full of honest insights.

We documented the first Hannes Zwetschke Community Day through photography—not as silent observers, but right in the thick of the action. Amid inspiring keynote speeches, panel discussions, genuine conversations, and plenty of good vibes, one thing stood out above all else: This is about people, not business clichés.

Our photos don’t just capture an event—they show a genuine sense of togetherness, fueled by Hannes’s genuine nature, his expertise from nearly two decades in the agency world, and a community that interacts as equals. The result: a visual documentary that conveys the energy of the day. For social media, retrospectives, and everyone who’s determined to be there next time.

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